Our Story
Since 1986, Softub Spas® has been an extraordinary adventure. From humble beginnings in a small shop in Los Angeles, CA, Softub Spas is now a worldwide corporation with factories on both coasts and distribution in 50 states and more than 30 foreign countries.
The primary reasons for Softubs' great success are the truly unique break-through product concept, like lightweight foam insulation, and the devotion and diligence of hundreds of talented, dedicated employees, dealers, and distributors. Each Softub Spa is proudly handcrafted in the United States; it doesn't come off an assembly line like most spas.
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Where it started
It all started with a group of engineers in a garage over 30 years ago. After looking at the other hot tubs available, they created a cost-effective, durable, and comfortable model that incorporated the best features possible.
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Early green adopters
Two of Tom's early partners conceived the idea of using soft, lightweight foam for both the structure and insulation and also developed the heat recovery technology that utilizes the waste heat from the motor to heat the spa. A Softub Spa plugs into any isolated 115v outlet to both power the jets and heats the water without a heater. Now 30 years later, the unique, patented technologies still distinguish Softub Spas as the most comfortable, movable, and energy-efficient spa on the market. We were "green" before green was cool!
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First trade show
"I will always remember our ominous first national trade show," Tom Thornbury, owner and founder of Softub Spas®. "In January 1987, I went to the Atlantic City NSPI show with the only Softub Spa in existence at the time. I was greeted by the blizzard of the century, which delayed the show and greatly limited attendance. Nevertheless, our product attracted attention and gave my partners and me the incentive to invest our time and limited capital."
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Fast company growth
The uniqueness of Softub Spas product soon generated its reputation as a pioneer in a niche market, and 5 years later, in 1992, Softub Spas gained a high position on the INC 500 list of the fastest-growing companies and stayed there for a record 3 years.
A Recognized Brand
Softub Spas® has become one of the most recognized brands in the industry. Softub Spas continue to be a leader in innovation for a portable, movable, spa design and holds numerous patents with its processes and components that are unmatched by any other. Softub Spas employs a team of engineers who devote their time to making the most energy-efficient, comfortable, affordable, and enjoyable spa on the market. With Softub Spas success both domestically and internationally, it's a perfect time to join the Softub Spas family. For information on how to become part of Softub Spas success story, call (858) 602-1920 or contact us now.