Celebrating 25 Years of Technological Advances
For 25 years, Softub has been an extraordinary adventure. From humble beginnings in a small shop in Los Angeles, CA, Softub is now a worldwide corporation with factories on both coasts and distribution in 50 states and over 30 foreign countries. The primary reasons for Softub’s great success is the truly unique, break-through product concept and the devotion and diligence of hundreds of talented, dedicated employees, dealers, and distributors.It all started with a group of engineers in a garage 25 years ago. After looking at the other hot tubs available, they created a cost-effective, durable, and comfortable model that incorporated the best features possible. “I will always remember our ominous first national trade show,” stated Tom Thornbury, owner and founder of Softub. “In January 1987, I went to the Atlantic City NSPI show with the only Softub in existence at that time. I was greeted by the blizzard of the century, which delayed the show and greatly limited attendance. Nevertheless, our product attracted attention and gave my partners and me the incentive to invest our time and limited capital in it.”
The uniqueness of Softub’s product soon generated its reputation as a pioneer in a niche market, and 5 years later, in 1992, Softub gained a high position on the INC 500 list of the fastest growing companies and stayed there for a record 3 years.
Two of Tom’s early partners conceived the idea of using soft, lightweight foam for both the structure and insulation and also developed the heat recovery technology that enabled Softub users to plug it into any 110v outlet to both power the jets and heat the water without a heater. Even 25 years later, these unique, patented technologies still distinguish the Softub as the most portable, comfortable, and energy-efficient hot tub on the market. It was actually "green" before green was fashionable!
Today, Tom has taken over the role of chairman and has grown Softub to be one of most recognized brands in the industry. Softub continues to be a leader in innovation for portable hot tub design and holds numerous patents with its processes and components that are unmatched by any other. Softub employs a team of engineers who devote their time to making the most energy-efficient, comfortable, affordable, and enjoyable spa on the market.
Although the economy has seen some tough times during these past 25 years, Softub, like its product, has stood the test of time and is looking forward to the next 25 years.
With Softub’s successes in today’s economy, it’s a perfect time to join the Softub family and help us continue to grow in the next 25 years. For information on how to become part of Softub’s success story, call 1-888-SOFTUB8 (888-763-8828).
